Welcome to my 16th monthly blog update, all about what I got up to behind the scenes of Charlotte’s Lively Kitchen in October 2015.
This month I’m going to talk about what happened when I hit the Facebook “boost” button as well as sharing some of my blog’s key stats so you can see how it’s going (I reached another little milestone this month which brought a smile to my face 🙂 )
A little bit of background…
For anybody that’s new to these updates and is wondering what on earth I’m going on about, I write these posts each month as a way to keep me focussed on what I’m doing (fear of sitting down to write the report and finding I have nothing to say is great for ensuring I keep trying new things), and also to try and help other bloggers (or people thinking of getting started) to learn from what I’ve tried and to copy the good bits and avoid some of my mistakes.
I also share all of my blog’s key stats so you can see how it’s going and decide whether my advice is worth listening to or not!
What I got up to in October
Hitting that Facebook “boost” button
If you have a Facebook page then you can’t have failed to notice that little boost button in the corner of your posts (they remind you it’s there often enough, secretly whispering “hit the button, give us all your money, go on, go on, it’ll only cost you a few pounds”).
Pretty much ever since I set up my Facebook page I’ve been wondering what would happen if I hit it, especially as I’d seen other blogs that I know and love popping up in my newsfeed after using it.
I mentioned in last month’s report that I’d been paid to develop my recipe for White Russian Cupcakes so I decided to use some of the money I’d made to boost the post and see what would happen. This also seemed like a good choice as it had been popular when I posted it on my own feed with 14 likes and 1 share.
How boost works…
Setting it up was scarily easy. I clicked the little boost button, filled in my payment details and some audience criteria (who you’d like it shown to – country, gender, age, whether they already like your page). Then all I had to do was select how much I wanted to pay and how long the ad would run for. I chose a budget of £7 and for it to run for 7 days (£1 a day). It then took a couple of hours for Facebook to review the ad and check I wasn’t promoting something dodgy and it was unleashed onto the world.
One huge advantage of hitting the boost button is that it means your posts are seen. My post originally got 14 likes and yet Facebook only decided to show it to 153 people.
Following the boost the post was shown to 3,500 people and ended up with 47 likes, 12 comments and 13 shares (some of those likes and comments are on the shares rather than the original which is why the numbers differ from what you see in the actual post). Of the 3,500 people the post was shown to 2,900 were paid and 600 were organic views. It’s great to see that if you boost a post and people like, comment or share that you’re not then charged for the extra views that generates.
That said, when I first hit boost I saw the organic views falling as the paid views rose, essentially I was being charged by Facebook for them to show the post to people that had already seen it – not many but still annoying.
What did I actually get out of it?
Do you know what, it’s nice boosting a post and seeing people liking and commenting – it feels good. But what if that’s it, people see the cakes, hit like because they look yummy and then move on to whatever other delights are lingering in their newsfeed.
I guess the point is that it would be nice if people liked the cakes so much that they clicked to come and have a proper read of the recipes and whip up a batch or two to enjoy themselves. Even better, while they’re there they decide that my blog is so amazing that they hit like on my Facebook page, subscribe to my mailing list, and basically follow me on every social media platform known to man to make sure they don’t miss anything I have to say in future.
At this point I’d love to tell you what a roaring success it was but in all honesty it wasn’t. From the original 153 views, 1 person decided to click through to the blog. After the boost I had another 14 clicks and 2 new page likes. Don’t get me wrong, any new views and page likes are great, I’d just hoped for more from my £7.
Will I be doing it again?
Not any time soon. I love it when people read my blog and I enjoy the challenge of sharing what I write with as many people as possible. Whilst it’s nice that people came to have a look, and hit that little like button I think there are better (cheaper) ways of engaging with people.
That said, I’m not completely ruling it out in future. I know that people have had success with better use of the demographic targeting (the type of people your post us shown to) basically ensuring that it’s shown to people that want to see it and are therefore more likely to love what you’re sharing.
Have you ever boosted a post on Facebook? What happened when you did?
All the numbers
I hit a little milestone in October of an average of 1,000 visitors a day 🙂
Charlottes Lively Kitchen – Visitor Stats
Charlottes Lively Kitchen – Pageviews
- Google – 13,863
- Direct – 5,987
- Pinterest – 4,776
- Foodyub – 1,407
- Yummly – 1,170
- Foodgawker – 522
- Smartbrief – 438 (featuring my all day breakfast pizza)
- Craftgossip Ediblecrafts – 421 (featuring my White Russian Cupcakes)
- Tastespotting – 351
- Recipechart – 210 (also featuring those cupcakes – apparently cupcakes full of alcohol are a popular choice!)
Monthly Comparison of Visitor Sources
Instagram has made me sad this month – it’s been on such a charge recently so to see it plateauing is a bit disappointing. What I’ve found more disappointing is that I know that I’m getting new followers (as I get notifications) so the slow growth can only mean that people are unfollowing too 🙁
Charlottes Lively Kitchen – Social Media Followers
Plans for November
Before I go, I’d just like to let you know about a couple of areas I’ll be focussing on in November…
- Focus more on Instagram – it’s my favourite social media platform and the one I most want to do well with.
- Sort out my Google+ page and You Tube Channel (They’re still a bit messy since I rebranded and I want to tidy them up).
That once again leaves me to say thanks for taking the time to read this post and I hope to see you here again next month. If there’s anything you’d like more information about then please feel free to ask and I’ll be happy to go into more detail xx