Welcome to my 18th monthly blog update, all about what I got up to behind the scenes of Charlotte’s Lively Kitchen in December 2015.
This month I’m going to talk about media packs, taxes and of course all the usual numbers.
A little bit of background…
For anybody that’s new to these updates and is wondering what on earth I’m going on about, I write these posts each month as a way to keep me focussed on building my blog (fear of sitting down to write the report and finding I have nothing to say is great for ensuring I keep trying new things), and also to try and help other bloggers (or people thinking of getting started) to learn from what I’ve tried and to copy the good bits and avoid some of my mistakes. I also share all of my blog’s key stats so you can see how it’s going and decide whether my advice is worth listening to or not!
What I got up to in December
OK, I was super busy in December but it was mostly planning my lovely family Christmas and sharing lots of yummy festive recipes but I did manage to finish off a few bits and pieces which I’d like to share with you…
Making myself a media kit
I’ve ummed and ahhed for a while as to whether I should make a media kit for my blog and then I was asked for one at the end of November which finally pushed me in to getting on with it.
A media kit is basically a 1 or 2 page flyer (for want of a better word) to promote your blog with a bit about you, all your main numbers, and the services you offer through your blog. I’ve said before that making money from my blog isn’t a priority for me at the moment, but at the same time I’m not going to turn down a paid opportunity if it comes my way and it’s something I find exciting and want to be involved with. I certainly wouldn’t want to find that my lack of a media pack prevented me from getting those opportunities, especially as it only took me an evening to pull together.
That said, I know of quite a few bloggers that have made media kits and never had anyone ask to see it, many companies and PRs aren’t necessarily interested in it, but for the time it took I thought it was worth making just in case it’s needed again in future.
I made it in Paint 2 (super professional of me with my £2.50 graphics program) and I included a selection of my food photographs (I think the effort I make with pictures is one of my key selling points), along with my visitor numbers and social media followers. The icons for my social media followers are just screen shots of the social media buttons on my website, resized to look neat and tidy.
Here it is if you fancy a look…
… and if you want to create your own there’s plenty of other examples online. Google “Media Kit” and take a look at the image results if you needs some inspiration.
Completing my tax return
Sorry I know this one isn’t very exciting but it’s extremely important so I wanted to give it a quick mention. I was already registered as self-employed before I started blogging as I also do some part-time admin work too, so it wasn’t something I had to consider doing when I started being paid for blogging. However, if you’re blogging and being paid then you should register as self-employed, I’m not going to say any more than that as I really wouldn’t want to be handing out dodgy tax advice, so if you want to know more head over the HMRC website.
All the numbers
After reaching my target of getting 40,000 page views in November I was really pleased to zoom on through 50,000 page views in December. It turns out that lots of people like looking at recipes in the run up to Christmas, especially things with chocolate and roast dinner side dishes. I felt an enormous sense of responsibility on Christmas day to see people looking at my website mid-morning and knowing that one of my recipes would be on their festive tables later in the day. I hope they all went well!
Charlottes Lively Kitchen – Visitors
Charlottes Lively Kitchen – Pageviews
Any they came from…
- Google – 21,198
- Pinterest – 10,913
- Direct – 9,729
- Yummly – 1,375
- Foodgawker – 387
- Recipeshubs.com – 206
- Buzzfeed – 187 (featured my Cottage Pie)
- UK Pinterest – 149
- World Recipes – 110
- Hurry The Food Up – 107 (featured my Banana & Almond Breakfast Smoothie)
I’ve mentioned before about my secret blogging ambitions and I’m happy to say that I ticked off my second one this month (the first was to get into the top 100 of the Foodies 100) by having one of my recipes featuring in a Buzzfeed round up. I’ve heard of other blogs getting 1000s of referrals when they’re featured on Buzzfeed and you can see that I fell some way short of that. I suspect that their round up of Beef and Onion recipes wasn’t quite as shareworthy as some of their other posts. However, I was there and that makes me very happy!
My cottage pie was featured on Buzzfeed
Nothing too exciting to report on the followers front this month, everything carried on ticking on upwards. Instagram is still a touch on the flat side but I’m putting a bit of effort in in January so hopefully I can get it moving on up again.
Charlottes Lively Kitchen – Social Media Followers
Thanks for reading, if you’ve got any questions then I’m always happy to help xx