Back in February we published the Ultimate Guide to Food Photo Sharing Sites, looking at whether there were alternatives to Foodgawker and Tastespotting. The conclusion…don’t be lazy, go and read the original post to find out! Only joking, the conclusion was nothing earth shattering. Foodgawker and Tastespotting provided the most traffic, although we also recommended giving Yummly, Tasteologie, Healthy Aperture and Finding Vegan a try.
Four months later and we’re back again to see whether anything has changed (the answer is yes so keep reading!).
In our previous experiment we took a sample of four recipes, submitted them to a number of sites and then waited a month to see how many visitors each site brought us. This time around we’re seeing what’s happened longer term, looking at the total number of visitors (using information from Google Analytics) for all recipes between January and May 2015.
I should add that I wouldn’t necessarily class all of the sites as ‘photo-sharing’, but they are all third party sites that have referred traffic to us because of either photos or recipes shared.
So how did they do?
The Top Three: Foodgawker vs Yummly vs Tastespotting
So Foodgawker still provides the most traffic, no change there then…or is there? In fact Yummly has not only jumped above Tastespotting, but is also starting to catch up Foodgawker. You’ll also notice from the graph below that in May, whilst we were re-branding and didn’t post any new recipes, Foodgawker and Tastespotting traffic dried up as they provide more of an initial one-off boost in traffic but Yummly traffic grew.
In the not too distant future I believe that Yummly traffic will exceed Foodgawker. For those unfamiliar with Yummly it is more of a recipe database than a photo-sharing site. It is simple to upload your recipes, just add the ‘Yum it’ button from their site, one click on it and Yummly add your photo and recipe ingredients to their site.
Removing Foodgawker, Yummly and Tastespotting from the graph allows you to see more clearly how the other sites performed.
Foodyub is something I stumbled upon in March and have probably submitted around half our recipes to so far. It provides a decent return in terms of visitors and the submission process is incredibly easy.
Reddit is a strange one. We’ve never promoted our recipes on Reddit, but have had a couple of recipes linked by other people. At roughly 275 visits per recipe it is certainly attractive, and I have stumbled across a couple of blogs where Reddit is a steady source of visitors for them. However, there appears to be a social convention on Reddit that you don’t use it to promote yourself, but more be an active member and take part in discussions. It feels like one to explore in more detail at some point in the future.
Tasteologie I recommended in my previous post. It is the one site now where not all my submissions are published. As they don’t provide any feedback I’m not too sure why…the number of visitors from Tasteologie varies quite a bit between recipes, sometimes it is single figures, sometimes up to 50.
Recipechart is a recipe sharing website. They choose what recipes they want on their website and feature them. We’ve only had one recipe featured and it provided over 250 visitors plus more direct from Facebook. The huge advantage of Recipechart is that you only need to contact them once to sign up. They’ll then check your RSS feed and feature any recipes that catch their eye. Whilst the chances are that your recipe won’t get featured (as they only post a few a day and have hundreds of bloggers to choose from), it’s so quick to sign up that it’s definitely worth trying as when recipes are featured they seem to do well.
Are there alternatives to Foodgawker and Tastespotting? Although I wouldn’t strictly class Yummly as a photo-sharing site, it can clearly compete with the big two. Foodyub would also seem to be able to give Tastespotting a run for its money. Also, if you have the time to become an active member in the Reddit community, then it would appear to have the potential to become a great source of new visitors.
As for the remainder it is a similar conclusion to before. They don’t bring as many visitors as Foodgawker or Tastespotting, but it really depends on what stage you are at with your blog, how much time you have, and how interested you are in promoting your posts as widely as possible.
Do you submit your recipes to any of these sites? What are your experiences?
Do you know of any we’ve missed and should test out?