When I first started Charlotte’s Lively Kitchen I was excited about using Google Analytics to see how many people were finding the site and what they were looking at. What I quickly realised was that the statistics were pretty much useless as they were being skewed by my own visits. I decided to find a way to exclude myself from my Google Analytics data. However, I couldn’t find a really simple tutorial online to show me step-by-step what to do. As a result, I thought it might be useful to pull together a quick guide.
This tutorial will show you step-by-step how to exclude your own visits from Google Analytics in only a few minutes.
To make your Google Analytics even more accurate it’s also a good idea to exclude automatic visits from Bots and Spiders. Fortunately I found a brilliant tutorial for this one by Bjork at Food Blogger Pro. He also has a tutorial for excluding your own data from Google Analytics. However, his method would exclude your visits from Google Analytics on all sites, which would make everyone else’s Google Analytics inaccurate (not really a problem if only you do it, but a bit rubbish if everyone decided to). I guess it’s up to you which method you prefer. If you tend to work a lot from one or two locations, then I think my method of excluding your own IP is preferable. However, if you travel around a lot and access your site from many locations then you may find Bjork’s method a better approach for you.
Step-by-step – How to exclude your own visits from Google Analytics
Step 1 – Find your external IP address
In order to exclude your own traffic you need to tell Google Analytics to exclude your IP address. If you don’t know your external IP you can go to whatsmyip.org and your external IP address is there in big letters at the top of the page (there are probably other sites that offer the same service but this is the first one I found).
Many websites tell you to find your IP address by looking at the settings on one of your devices.
THIS WON’T WORK.
The IP address you find on your devices will be something like 192.168.0.01 which is your internal IP. I’ll admit I don’t fully understand the difference between internal and external IP – that’s not important here. What’s important is that entering your internal IP will have absolutely no impact on your Google Analytics data so it would be a waste of time.
Step 2 – Add a filter to Google Analytics to exclude your own IP
- Sign into Google Analytics and click on Admin
- Select Filters
- Click + New Filter
- Give the filter a name. I’ve chosen “Me”
- Change the drop down box that says traffic from the ISP domain to traffic from the IP address
- Enter the IP address. In this example I’ve used “123.456.78.90
- Double check all of the other options – They should all be pre-selected to what you need, but double check they match the screen shot below just to make sure
- Click Save
And there you have it. Nine simple steps to remove your own traffic data from Google Analytics and it only took a couple of minutes.
Note – if you view your site from multiple locations you’ll need to find the external IP for each location and add them individually.
I hope you found this useful. This is my first tutorial so I’d love to hear any feedback you have.